SPORTalk

SPORTalk

How can I keep up with and contribute to the conversation for sports I care about most?

— ABOUT THE PROJECT

Ideating, redesigning and content creation for sports social media

SPORTalk was designed from the ground up as an all-in-one social sports companion. A mobile app and website aimed to fill a key market niche that still sits empty.

My Role

Lead product designer and product manager. Hands on was the name of the game. From ideation to testing dev outcomes, we were mean and lean.

Client & Context

Designed for a small startup as a founding member. We took an existing platform and redesigned it from the ground up as a sports social media tool.

— OPPORTUNITY

Sports and social media used to be two separate things

Rewind to 2013…

  • Social media companies are spread thin, launching wide-spread new features and products left and right.
  • People are jumping between non-dedicated tools to talk about televised sports.

Weeding through feeds to find chatter for the game you’re watching or a team you’re talking about can be as ice cold as your beer. Often times, people had to juggle multiple apps and websites, missing the action to be part of the conversation. 

Even if you are tapped in, who’s to say people are organized around the same hashtags?

— PROCESS

We continuously iterated using feedback, analytics, and inspiration

We huddled around feedback and how people were using the tool to form insights, powering our roadmap of ideas. Lean validation methods kept us experimenting often. Being a small team, we were forced to be agile in our mindsets and process.

— SOLUTION

A mobile app and web platform organizing the talk around sports

Imagine a place where you can meet fans just like you; share your opinions, poll others, and find exclusive user-generated videos, photos and posts. Your sports persona lives on SPORTalk, an all-in-one companion customized to your preferences. You'll never miss a beat of the action.

— DRIVING ENGAGEMENT

Unique content, social feeds, and profiles kept people coming back

With an initial website up in the blink of an eye, we soon realized we needed more incentive for people to come back. The MVP we released was very simple; event pages and event lists.

Our learning led to our strategy for engagement…

  • Twitter, Instagram and YouTube feeds kept events timely and alive
  • People profiles and personalized content brought people together
  • Content ranking systems surfaced popular content front and center

— MOBILE

Meeting people everywhere they watch sports was essential

The fan experience can take many shapes; tailgating at the stadium, screaming at the TV at a bar, or even multi-tasking on your couch. A mobile app became a no brainer, giving fans access to their sports companion from anywhere, on the fly. 

Early on, we had the tradeoff talk. Would we have a slimmed down version of our web platform on mobile or pack the app with the full feature set? We decided it was important to reflect everything on the app so people never needed to access a computer.

— IMPACT

A true underdog story

SPORTalk was live from 2014 to 2020. 

A dedicated fanbase of college students demanded innovation. Working in quick experiment cycles let us try things out much larger companies couldn’t move quick enough to pull off. Years later, SPORTalk’s lasting impact was seen echoing through companies much larger than the initial 10 person team I was on. 

Let's create something together!

I am always looking to connect on new gigs or side projects. 
me@aaron.design

Illustrations by Blush

Passive Compliance

WAM - Passive Compliance

How can I manage my company's compliance risks before possible penalties?

WAM - Passive Compliance

How can I manage my companies compliance risks before possible penalties?

— ABOUT THE PROJECT

Redesigning the way your business addresses compliance issues

WAM (Workforce Automation Machine) enables small-to-medium sized business to go deeper with their workforce data. Scattered data is pulled into one place where compliance recommendations are flagged and reported.

My Role

Design and product lead from initiation onwards. Managed and fed a team of 10+ near and off-shore developers, QA, and PMs with design assets and requirements.

Client & Context

Designed for Trusiac, formerly First Capitol Consulting, a compliance technology company. We serviced 200+ clients who we previously manually analyzed data for.

— OPPORTUNITY

HR compliance is a mess and analysts using Excel can only clean up so much

Zoom into your HR department. Ask them how many tools they have to cycle through on a given day, even a given hour. Spoiler, it’s typically in the 5-10 range (or at least was when we created WAM). Let’s also factor in how data is captured and presented differently in each system. Now, imagine trying to craft compliance insights across these tools.

At Trusaic, we untangled the compliance mess, initially by using Excel spreadsheets and the power in numbers of analysts. Everything was manual and had to be triple and quadruple checked before reporting to clients. This worked for a few clients, but our sights were set on growing our market share.

— SOLUTION

Compliance dashboards & actionable alerts accounting for all your HR data

WAM meets in the middle of systems you have in place now, pulling in live data, cleaning it, running analysis off of it, and presenting it back through dashboards and alerts. This all also happens with minimal human intervention on either side.

A company’s HR team can continue working as they did before without worrying about compliance, just so long as they act on tailored alerts. The analysts who previously preformed the manual tasks, now act as client-facing support to answer any questions. Less hands-on heavy-lifting, means less opportunity for human error. 

— PROCESS

Using a Wagile approach to distill mental models into testable solutions

To digitize a manual process we were very familiar with, we started by pooling our years of process knowledge. We created artifacts to document mental models of needs and behaviors. Design and development collaborated to ideate, validate and iterate our design for feasibility and ease of use. 

Because the main consideration was heaps of sensitive HR data, we worked in a wagile (waterfall + agile) approach to leave no stones unturned before release.

— PASSIVE COMPLIANCE

Can compliance ever be fully passive?

I have been using passive to mean allowing things to work in the background with minimal human interference. 

I would argue compliance can never be fully passive, or at least not until we have more matured machine learning and AI applications. Until then, we designed digital analysis and reporting systems to make HR and compliance harmonious with a small amount of human touch. 

— INSIGHT-FULL DATA

Live dashboards for the Affordable Care Act and Work Opportunity Tax Credit

While much of WAM operates behind the scenes, we also designed visualizations of data to inform clients of impending compliance actions, deadlines, and alerts. Dashboards supplemented traditional monthly reports for the Affordable Care Act (ACA) and the Work Opportunity Tax Credit (WOTC).

— IMPACT

A small fish in a large pond can stir things up

WAM’s passive compliance is a stone in a large pond of initiatives across Fortune 500 companies. It exists in a space where innovation is needed, but difficult to come by due to the levels of checks and balances brought on by wide-spread data breaches. 

When WAM was created, it solved for organizational needs at a crucial time to the company’s business. Scalability was no longer a dream, but the here and now. Couple that with its accessible visualizations and ease of connecting data across in-place systems and you have potential ripple effects impacting the way other behemoth companies analyze and present information. 

Let's create something together!

I am always looking to connect on new gigs or side projects. 
me@aaron.design

Illustrations by Blush

Options Trading App

Options Trading Idea App

How can I start learning options trading and where can I get ideas?

— ABOUT THE PROJECT

Concepting and designing an app for people interested in trading stock options

Featuring educational mini-lessons, technical analysis, and data visualizations to pinpoint tradeable ideas.

My Role

Lead product designer, brand strategist on team of 20+. Worked closely with product managers, front-end developers, and subject matter experts.

Client & Context

Designed for Investor's Business Daily, a FinTech education company primarily focused on long-term stock investing.

— OPPORTUNITY

Options trading can be very complicated no matter your skill level

Many people actively trading options are lacking information on what they are doing and how to analyze trades. For every successful high-risk option trader, you have multiple people losing their butts, often times money they don’t have to spend. 

At the same time, people who want to learn how to trade options are unsure where to start. Who can you trust and how can you have continued education beyond surface-level concepts?

— SOLUTION

An app for on-the-go investors with targeted education & insight

Meeting our audience where they are we created an way for investors to access educational content, trade ideas, and in-depth analysis from anywhere. 

  • Bite-sized lessons with knowledge testing quizzes
  • Technical analysis in quickly scannable formats
  • Trade ideas to put education into practice

— DESIGN PROCESS

From idea to innovation using a user-centered design approach

To start, we researched as many tools in the options space as we could find. We also talked to people at all levels of trading experience, from interested to “expert.” Both led to insights on key needs, behaviors and mental models.

Personas and competitive analysis artifacts informed a lightning design sprint. We led cross-functional stakeholders through background, How Might We’s, brainstorming and voting. The output was our North Star. 

We layered the brainstorm insight into moments that mattered most along key user journeys. We built wireframes and put them in front of a wide audience. After a few iteration cycles, we developed a brand unique to the app to target a new audience for our organization. 

To capitalize on brand, we built a design system with a component library, principles and guidelines. Finally, high-fidelity designs and prototypes were put through another round of iteration cycles. As an outcome, we determined our earliest lovable app and kicked off development.

— EDUCATION

Focused goals and continuous lessons to quiz and sink in knowledge

People used to have to jump between educational resources to inform themselves on how to trade options and more advanced concepts. We offered this info in one progression-driven place. Beyond educational goals and lessons, but we also provide contextual education where needed.

Each lesson includes a video and supplementary text and/or visuals slides to support the concepts. We also give our content writers the ability to include 1-2 question quizzes to make sure knowledge sinks in.

— ANALYSIS

Bird's-eye technical and fundamental analysis until you need more

Analyzing for options on most investing tools is very complex. This has made the barrier of entry so high it’s often intimidating to people interested in trading. Even worse, some people trade without knowing how to analyze what they are doing.

We aimed to pair the information overload down by showing high-level insights needed when on-the-go and making trades. For beginners, they progressively unlock more analysis as they learn how to apply it. 

— TRADE IDEAS

Put your knowledge into practice with hand-picked trade ideas

With options, trading is what we found most effectively conceptualized education. So, we also offer daily trade videos and informative cards you can plug into your broker to put ideas into action. 

If you are particular about what you’re trading, we offer filters to find trades that match your style. 

In both cases you are informing trades with the more than half of century behind our organization’s stock picking methodology.

— NEXT UP

Enhancing education and analysis with gamification and coaching

When designing something from the ground up, there are a lot of ideas you weigh on including before launch. Are they all needed for the earliest usable product? Can they wait until first release and work starts on the earliest lovable product?

Key things left out of our initial launch

  • Gamification of educational content to reward people learning how to use options
  • Coaching to concierge traders with personalized context on concepts they need more help with

Let's create something together!

I am always looking to connect on new gigs or side projects. me@aaron.design

Illustrations by Blush